No ads, possibly extra content (intros, sketches/additional artwork), more durable and you can store them better on shelves.
Trades usually are cheaper than individual issues.
BB
In addition to these reasons, I simply can't buy them individually, as I have no comic shop anywhere near me. There are a few comics that I buy digitally, but others that I hold off on, even if I am interested in them, purely so that I can have the trade on my shelf.
It seems to me that single issues very quickly take up a *lot* of space, far more than trades ever would. Plus, they're far more flimsy; you have to get protection sleeves and special boxes for them; it's more clunky to read a whole story arc as you have to take each comic out of a sleeve, read, put it back etc., and that's assuming that you keep them all in order. I doubt I'd buy many of them even if I did have a LCS. But the very long wait is a huge downside. Also why I have started buying digitally, even though I prefer paper.
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