I always thought they should apologize for Spider-man's couple years of the Sins Past, Other, Unmasking, and One More Day they were so horrible. They just kept changing things every couple months after that bizarre cocoon thing. There was zero intent of a well written story, after Sins Past it was all about changing everything so they can sloppily change it back later. Not to mention the delays in the books. I bet some other writer would love to do something like Spider-man dying or the Unmasking. Those two things alone were just so awful. The worst I've ever seen from Marvel.
They should just print a letter to the fans apoligizing. Heal some wounds.