I looked at the boom titles that Richie was talking about in the article. I am always looking for something new to read, and none of them appealed to me. It makes me feel frustrated at times, because I feel like if I don't like these kinds of books than I'm not being socially minded enough, if I say I don't like them then that makes me some kind of sexist, jaded old man who wants everything to appeal to me and only me.
I understand that. Some of those books don't appeal to me either, but the thing is, they don't have to. It's about reaching new people more than anything else. I got back into comics in my early 20s because I didn't like super-hero books and I was shown things like DEMO, Y: THE LAST MAN, and BATTLE POP (which is kinda a super-hero). I found my books.
My friends aren't readers but they're not turned off to the idea of comics either. They just haven't found their thing yet, except for my one friend who borrows all my Walking Dead trades.