@akbogert said:
Right, but given the drop off in sales (Diamond sales) does that mean Marvel intentionally published 40% fewer copies of issue 3 than issue 1?
Marvel tends to print pretty close to order. It's hard to judge the strength of a new book's sales by its second and third issues, because those issues are being ordered before stores have had the first issue on their racks. Once the sales data is out for issues 4 and 5, I think we'll have a better understanding into how well the series is doing.
Selling out on the distributor level is a good thing for Marvel, and is what drives their second printings. Since demand is not universal, there may still be stores that have first prints of issues 1-3 sitting on their shelves, but if Diamond is sold out and Marvel is doing a second printing, then there are retailers who are looking for those issues for their customers.
I believe it was Quesada and Jemas who enacted Marvel's no overprint rule when they took over in 2000. They have made exceptions (and will tout it when they do), but for the most part, they print to order. It's a pain for retailers, because if demand spikes after the final order cut-off, there's no extra supply from where they can up their orders.
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