Marketing was never the problem with Pitt. The problem was always how lazy and slow Dale Keown was to work on the character. Issues kept getting pushed back because he never finished them in time for publication. It's why the comic series died.
Is that what happened? I could've sworn that his (Pitt's) lack of exposure via marketing that lead to his lack of popularity. Damn laziness.... Keown needs to be slapped for that!