DC hates John Stewart because they resent the popularity that he got from appearing on Justice League and Justice League Unlimited. It's really that simple. I used to not like to believe that, even while he was being buried for so long, even if it looked that way. I still tried to think the best of them, but after hearing about the plans to kill John, I certainly no longer thought they were above that level of pettiness.
The sad truth (for them) is that John has more name recognition than any other Green Lantern and has had the most positive cultural impact of the Lanterns. People like Geoff Johns do not like it that general people think of the black Green Lantern more fondly than Hal Jordan, as attested to the huge backlash the GL movie received when its trailer was shown. They have tried to push Hal Jordan in other forms of media but he flops every time. His movie is an embarrassing disaster and his cartoon is being cancelled after one season.
The smart, plain as day business move for DC would have been to put all the effort and resources spent on resurrecting Hal Jordan into making John Stewart the prominent Green Lantern of the DCU. The highly acclaimed Justice League cartoon already paved the way for them. That would have given DC a well accepted minority character with a very powerful, attractive leading role. Hal Jordan is antiquated, whereas John Stewart is modern and what general people (potential new fans) know. Unfortunately, DC's *cough*Geoff Johns'* fanboyism got in the way of that, even though it was the painfully obvious course to take.
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