I've been trying for a while to get into Indie comics. I was hesitant like the article said but I remember going to NYCC 2011 and attending a panel with Filip Sabik, publisher of Top Cow, and hearing him speak about indie publishers and the passion he had made me want to check some out. I am now a fan of Artifacts and the Top Cow U but the LCS near me does not seem to carry those titles.
I think it's a combination of consumer dollars and publishers reaching out to vendors to carry their books. It's hard though, but these books need to continue.