@strangetales: I get what you're saying. I'm talking about the movie too. I saw a screening last Friday, mentioned in the post. I agree too much humor can be a problem like in Dark World. Here it worked.
@stellar421: Not really sure I understand the question. Why wouldn't they? Just because he writes for the "Big Two" doesn't mean he could just publish a book completely on his own. This isn't something he'd want to take to them and not something either would have any interest in. Many "established figures in comics" use Kickstarter for their own stuff. It's just a way to make it happen.