From the article: "Marvel titles from $2.99 to $3.99 is part of an ongoing process of testing just how much money they can make from publishing comics." "our company is a cash machine" "Our goal is to maximize our revenue, and if we’re not maximizing our revenue then our pricing is wrong and we have to take a look at that. So you can hope that we see that attrition and our prices come down."
I implore you to read the article. It is very important.
It's time people know about this who haven't yet seen this article. Marvel is raising the price of their books only to make more money. It is an insult to everyone who reads comics. We're in the middle of a hard time, especially in America. People are losing their jobs and can't afford to much extra. Comics take our mind off the tougher stuff going on, and a $1 increase in their most popular books does not help the cause.
Marvel declared bankruptcy in 1996... I hope they go there again with b.s. like this.