@blur1528: Both Jessica Drew and, if I'm not mistaken, Ben Grimm work for the government. Spider-Woman, specifically, is a SHIELD agent, but I wouldn't be surprised if we saw Ben/Sue in this first arc considering that Reed is the villain.
@ziplizard: I'm not a woman, but I agree with you on how poorly women are portrayed in comics. One would hope that female artists/writers might do a better job of it. It's a problem for both genders, for sure. I find that a lot of men write women like men with boobs or like how they wish women were. Realistic portrayal of women in a lot of media is kind of rare. Likewise some women are terrible writers for men. I love that we're talking about diversity in comics right now.
@Battlepig: As a Hispanic man, I'm so excited about the prospect of a Latino Spider-Man. I agree with you that good writing is good writing, but I've got to admit that seeing Marvel's flagship character go this route is really exciting for me. I would have bought the book either way, but this is really cool so far. I hope that Bendis doesn't try to overdo it, but most of all I hope that this new kid is awesome and has great stories written for him. By your logic, what does it matter who he is or where he's from? If the stories are good, who cares? Change for the sake of change is ok sometimes. Stagnation is the enemy of creativity and innovation.