Simple answer is that Marvel is better at marketing since the 90s.
Video games:
Marvel: X-Men Legends was pretty popular, more popular than any other comic book game at the time
the Spider-Man games were also insanely popular.
DC:
Prior to Arkham Asylum, DC games are notorious for being pretty bad the past few years. The Justice League game was ok, but was basically just a X-Men Legends ripoff. Now they have DC Universe which I imagine could be huge or at least moderately big, and Arkham. The problem there is in the fact that Batman does not need help being popular. DC is always promoting characters that are already huge. Where as something like X-Men has new team members all the time that they can introduce. Even the Justice League doesn't change the line-up much.
Movies:
Marvel: Spider-Man 1 & 2 were great, 3 was mediocre. X-Men movies were mediocre, but that said? They sold a fucking lot of tickets.
DC: Batman movies are great. Super-Man hasn't had a decent movie in years, Smallville is almost a completely different thing itself. Once again, pushing characters we already know about, it's not like Batman even has fresh villains, it's the same ones everyone knows.
Cartoons:
X-Men in the 90s; mediocre, but fairly popular. Went great with the toys and had lots of episodes with lots of guest spots introducing character. Same thing with Spider-Man.
Super-Man cartoon; I'd say mediocre but somewhat popular. Batman TAS, one of the greatest shows of all time; animated or not. Once again though, promoting Batman who doesn't really need any help being popular. Probably made people like Robin/Dick more though. JLU; another great cartoon but, never really had that many guest spots that I can recall. Not any memorable ones atleast. Brave and the Bold; fantastic idea, what DC needs to do. Keeps the popular element of Batman, but uses him to introduce kids to guys like The Question, Blue Beetle, Guy Gardner, etc. The only problem with this show is that brohams across the globe think it's for kids and they can't enjoy it. They also think Guy Gardner sucks, and that it's 'b team', like how do you expect them to not be b team if you're not giving them a chance?
TLDR; Marvel markets better. Always has.
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