Creative team is my first priority, I need to know they're not going to run a fav character into the ground (on top of wasting my money on a rubbish book). And it's an equal partnership - a book can have a great writer but if I don't like the artist's work, I won't buy it - I could go buy a novel instead for a lot less.
But the story/character means is important too, though second to the team. I won't buy something simply because a favoured writer of mine's name happens to adorn the cover, I need to be interested in the book itself.
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