For a long time DC characters made better movie characters, because the comic book characters were very simple and translated well to film. I know there are exceptions, but the Batman and Superman franchises speak for themselves... even if some of them were horrible. They are easy to script. Marvel has always had more complex characters with problems that everyone can relate to, so writing scripts for them is more difficult. If there are too many missed details, fanboys go insane. The other factor is, DC has had great success with individual films. If they can make a ton of money churning out decent individual films without having to spend more money to coordinate, why would DC drop extra millions on more scripts and delays and directors? The key is the old phrase "keep it simple, stupid".
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