Was it always going to be under the "Ms. Marvel" title, or was it originally not even that developed?
It wasn't even that developed. There was some relay about what direction to go. There were several Marvel events that were in production at that point, and there was some question as to whether we wanted to tie this character into any of those events. It started out very open-ended.
I think it was Sana's idea, because we had been talking about the most recent other big, successful rebranding of a female character, that being "Captain Marvel," and the very interesting fan culture that's come up around that, and all the great work that Kelly Sue [DeConnick] has done with it. It was in the course of that conversation that Sana came up with the idea -- "Wouldn't it be interesting if this girl was a hardcore Captain Marvel fan? A Carol Corps person?" In that case, it would make sense for her as sort of a junior female superhero who really looks up to Captain Marvel, to take up the "Ms. Marvel" mantle.
Wait, what? Successful rebranding of a female character? Are they looking at the same sales numbers I am because Captain Marvel hasn't been successful at all. Maybe Marvel just doesn't care what kind of numbers Carol brings in because they had low expectations for her anyway, but when she's bringing in far worse sales rankings than she did as Ms. Marvel, then I don't call that a successful rebranding.
But they say this is a new hero for a new generation of readers. The same thing DC said when they created the New 52 universe. The big companies are making it loud and clear that anyone born in the previous century shouldn't be reading comic books anymore. Message received, Marvel. Message received. At least Carol's still Ms. Marvel in all the new Marvel games that have been released recently.
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