characters or cash-outs?

Dc last year came into the later months of the year and blew away any opposition to to them, with the epic reboots of their monthly titles.Marvel on the other hand had mini events such as "spider-island"and main events such as"schism"which were fairly good. Now I pose this question which is the better option, to let the stories flow naturally like Dc is currently doing and add the occasional appearance of conflicting characters(i.e,swamp thing/animal man,suicide squad/resurection man) or just constantly build up continuity like Marvel does to reach a cash-cow main-event such as "Avengers vs X-Men"? Personally, I care for character building stories which I think DC does very well such as Animal man,Aquaman and Red Hood.Marvel does this as well except to a small extent with Spider man and X-Force, however over the last six years of reading marvel I can't help but feel everything has been built for the use in the Main annual events,but that's just me. Anyway,leave comments tell me what you think, I'll post questions every now and then.

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