When you look at Spider-Man villains they tend to fall in one of two categories. Either they are super-powered criminals who commit theft or are just used as muscle like Sandman, Rhino, Looter, Shocker, Hydro-Man and schemers who have bigger pictures like Miles Warren, Doc Ock, the Vulture, and Norman Osborn. Stories with schemers driving the plot tend to be much more satisfying because it's not a matter of Spider-Man fighting them, losing once, realizing a weakness he can exploit and then returning to win the second time. With schemers it may be a while before he even understands who he's dealing with let alone what they are out to accomplish. When he is put at such a severe disadvantage, the story is more interesting because stakes are always greater the longer a plot draws out because ever-increasing crises have to be thrown Spidey's way to motivate him to work harder and find a solution faster while it gives the reader time to invest emotionally.
A schemer who I feel hasn't had the chance to have their own arc to drive but would be very good at it is Mysterio. His whole motif revolves around placing obstacles, and misdirection. I think that the only thing that's kept him from reaching his potential, however, is a lack of a very grand motivation. And I feel that at this juncture especially with the mysterious nature of his return, it wouldn't be such a stretch to give him actual powers of the paranormal variety which may serve to broaden any prior aspirations he might've had and make him a far more threatening villain. If these conditions are met then not only would there be the set-up for a solid Spider-Man villain, but it could even start developing into a darker more horror based comic similar to the tone of "The Grim Hunt". There are a lot of villains I'd like to see get more prominence like the Shocker and Vermin, but I feel that Mysterio has a better shot at it and would be more justified to drive a plot.
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