@cave_duck: $10 gets you one month's digital access to almost* every Marvel comic older than six months. (Year subscription=$70, Plus perks=$100/year.)
(Ok, that was slightly more than 20 words.)
By my math, if you read one comic a day through the service, that's $10/30 issues which comes out to 33 cents an issue. Pretty snazzy deal IMO to be able to catch up on things when buying that many graphic novels isn't financially feasible to most people.
It works best on a smartphone or tablet, but reading on the website isn't too bad either.
I love the Marvel Unlimited service, and just recently grabbed a discounted price for the Plus year-long service. If I read one comic every day, I'm paying 20 cents per issue for a year (and if I do feel inclined to read a story again later, then I can probably justify buying the trade). (The Rocket statue and issues are an added bonus.)
It's great for catching up on things before I started collecting, or recent things I can no read because I certainly can't buy everything that comes out.
Great article! This will help me make sure my LCS gets every dollar they can out of me without me ruining their stock by not notifying them of what I want to pick up.
Question: Did you have a minimum title count for a pull list? One store near my college didn't, so my pull fluctuated between 1 and 10 titles, but I knew they would always have my comics. My current comic shop has a minimum of five and so, unfortunately, I currently don't have a pull because I'm only buying 3 titles. I know Midtown Comics has a minimum of ten, which I think is asking a lot of the casual collector. Do you feel putting any sort of number on holding issues for regular customers hinders or enhances sales?
I don't want to have to get Futures End #21, but I might have to read a few of those issues to see just where this story goes. But I have a feeling it'll just keep going and I won't be satisfied with buying just a few issues.