Steve Scout And His Friend Bob Scout (Comic Ads #50)

Comic Ads are more than just the mountain of Hostess Ads we know and love. Over the years, many a company has used one page comic ads to shill their products in the pages of comic books! So I thought I'd do a list series that showcases those ads, and shows you what issues I've found them in. To me, these are as much a part of comics history as any superhero, and I love 'em for the nostalgia they bring. I hope they do the same for you. Enjoy.
Boy Scouts of America (Est. Feb. 8, 1910) Thank you for 150 years of service

The Boy Scouts of America have been a big part of many American boys' lives. They were certainly a part of mine. While I didn't go as far as becoming an Eagle Scout, I was a Cub Scout and Weblos Scout for a few years, and I've always had an appreciation for the people I know who went on to further achievement in that organization. The Scouts teach wilderness survival skills, along with valuable lessons on community service and citizenship. Like any organization, they have had their share of controversy, but my take on that tends to be "you can't please everybody." I appreciate the Scouts for their years of guiding young boys towards being better men.

I was surprised to find this ad for toys based on the Boy Scouts, but wow, did it come with some surprises! I wanted Comic Ads #50 to be special, and this one sure qualifies! Think of this as "Comic Ads Giant #1," because this one is huge!

Steve & Bob Scout, "America's Only Scout Action-Figure," is the last ad I have to show from the Kenner Fun Catalog that I found in The Inspector #3. It's a double-page spread, and honestly, was the one I expected to find the least amount to say about. As it turned out though, this one became the ad for Comic Ads #50! There is so much packed into this ad, it's ridiculous. There are a couple of panels telling you what the action figures can do, but every other panel is telling you about a companion playset that can be bought to go with the figures, and hooooo, I found close to all of them online! They loaded these Scouts down like they were Junior G.I. Joes!

First though, because I had to show two pages, rather than one, the ad is a little smaller than I'd like it, so I broke it down panel by panel, so you can see it a little clearer. First, here's the two side panels, and the blue panel at the top that shows you what they can do:

Then, here's that middle section by itself, so you can see it somewhat enlarged, and then broken down panel by panel for an even closer look:

Here's Steve & Bob Scout themselves:

Here's some of the gear you get for them:

There was also two figures aimed at younger kids, and those were the Craig & Dave Cub action figures, which you may have noticed in pics of the Steve & Bob figures.

See the bottom left of the double-page ad.

You may have noticed it in the first set of pictures, but the really interesting thing to me was in the panel at the right. Just like Duke The Super Action Dog, the sets for Steve & Bob Scout all came with their own mini-comics. Even better: I was able to find them online! Each of the playsets came with a comic book that told the story of that playset.

Two that I was not able to find online are the two that came with the figures. Steve & Bob Scout came with a mini-comic called "Scouting & You," while Craig & Dave Cub came with one called "Cub Scouting & You." I was able to find pictures of the comics to prove that they exist, but not scans of the comics themselves:

There are a couple others I was unable to find, but I'll note them as we go along. For the rest of them though, let's see the comics themselves, followed by pics of the toys. Enjoy:

Lost in the High Country:

Warning From Thunderhead Weather Station:

Danger at Snake River:

Search For the Spanish Galleon:

Pathfinder to the Rescue!:

Avalanche at Blizzard Ridge does indeed have a toy, but I didn't find a comic for it. However, there was a similar toy called "Rescue Patrol On Crystal Glacier" that I was able to find the comic for. First, pics for the toys of Avalanche at Blizzard Ridge:

Now, "Rescue Patrol On Crystal Glacier" doesn't appear in the ad from the Kenner Fun Catalog, but I was able to find it online, so here it is:

Rescue Patrol on Crystal Glacier:

Wilderness Base at Rocky Rapids appears to have had its own comic, as you'll see in the first picture, but I couldn't find the comic scanned online. I did find one called "Excitment at High Adventure Scout Base," and that appears to be the same toy. I don't know if "Excitement..." came with the "Wilderness..." set or not, so first, here's the "Wilderness..." pics:

And now here's...

Excitement at High Adventure Scout Base:

As if that weren't enough, there's still a few toy sets that weren't mentioned in the ad, that I was able to find comics for. First up...

Balloon Race to Devil's Canyon:

Escape Glide From Eagle Mountain:

To the Rescue!:

That last comic is great for two reasons: 1) the meteorologist looks a little bit like Clark Kent, and 2) the couple in the shelter are named Martha and John, presumably after Jonathan and Martha Kent.

Just for good measure, here's one more ad for the Steve and Bob Scout figures, found in Kamandi #26:

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5 Comments
Edited by cbishop
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Edited by lykopis

I can't even...I mean...oh WOW. This is a treasure trove!!! Gah, this is BLOG MATERIAL!!!!!! I really enjoyed the sharing of your experiences with the Boy Scouts -- it reminded me of a very short foray I made into a Girl Guide type group called the Country Girls of which the only memory I have of it was the leader discussing how we should all be Christian in our daily conduct and I stood up and left after announcing that I wasn't Christian, I was Catholic. So uhm...yeah. o.O

Oh -- and to let you know, all your pictures that you took the time to separate and upload for us to see better is not working. Lovely CV puts up a following red banner, declaring:

Error loading image viewer: invalid model data.

I thought it worth mentioning considering the time and effort (and quality) of your write-up.

Posted by cbishop

@lykopis: Yeah, some recent code changes have F'd up any images I've got set up side-by-side like that. They've ALL got to be fixed, which sucks, because this list took 7 to 9 hours to set up (sorting pics, posting them, etc.). I may transfer these over to blogs when I fix them. Still thinking on it, and kind of waiting to see if the CV guys blow anything else up. God love 'em- I certainly don't know anything about writing computer code, but I know that a "fix" shouldn't blow up 15 other things. Sheesh.

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Posted by lykopis

**pats your back in sympathy**

:(

Posted by cbishop

@lykopis: <sigh> Thanks. ...This list was the first thing I thought of when I realized the images were messed up somewhere else, followed by a long, "Noooooooooo!" lol

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