Spider-Man Meets The Home Wrecker (Hostess Ads #14)

On a site dedicated to making a wiki history of all things comics, comics ads should not be forgotten. Especially the ads for Hostess Fruit Pies, Twinkies, and other snacks. Starting in 1975, Marvel and DC heroes (and the Harvey characters!) spent seven years throwing Hostess snacks at a bizarre line of villains to stop their crimes. Although many of the villains were completely silly, they were created specifically for these ads, and in many cases, not even the names have been used again, since the ads stopped in mid-1982.

So I thought I'd show an ad here, and make a list of the comics I find it in, as I run across them. This list features: Spider-Man Meets The Home Wrecker. As noted on the Hostess Superhero Advertisements page:

Tearing up the city with his wrecking ball crane, the Home Wrecker attempted to squash Spider-Man. Tossing Hostess Fruit Pies into the cab, Home Wrecker dropped the controls to two-fist the goodies - and let Spider-Man take him down.

If The Home Wrecker seems familiar, you're probably thinking of Marvel's Wrecker (and his Wrecking Crew). Wrecker predates this ad by about ten-and-a-half years though, having first appeared in Thor #148.

You Get A Big Delight In Every Bite
<13 (Hostess Treats) 15> Enjoy.

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3 Comments
Edited by cbishop
Posted by kfhrfdu_89_76k

They should`ve used more pre-existing characters.

Posted by cbishop

@kfhrfdu_89_76k: It may have something to do with licensing issues. Over on Seanbaby.com, they interviewed Bob Rozakis (The Answer Man!), and he said:

We were instructed that the heroes could never eat the cupcakes, Twinkies or fruit pies, because that could be interpreted as an endorsement of the product. So, we were always pressed to come up with some interesting way to stop a crime or a riot or something else using a dessert.

So if the heroes couldn't eat the snacks, because it might be seen as an endorsement, maybe their established villains couldn't either (I'd have to see if the Penguin or the Joker ever got to eat one). The thing I don't get is how is it not an endorsement for the heroes to be doling out the snacks to others? ...Whatever. They're fun, dangit. :)