Spider-Man and Madam Web! (Hostess Ads #23)

On a site dedicated to making a wiki history of all things comics, comics ads should not be forgotten. Especially the ads for Hostess Fruit Pies, Twinkies, and other snacks. Starting in 1975, Marvel and DC heroes (and the Harvey characters!) spent seven years throwing Hostess snacks at a bizarre line of villains to stop their crimes. Although many of the villains were completely silly, they were created specifically for these ads, and in many cases, not even the names have been used again, since the ads stopped in mid-1982.

So I thought I'd show an ad here, and make a list of the comics I find it in, as I run across them. This list features: Spider-Man and Madam Web! As noted on the Hostess Superhero Advertisements page:

A love-sick villainess obsessed with Spider-Man, Madam Web used a webbing smear campaign to try and draw the wall-crawler back into her life. Promising Hostess Twinkies to Web if she undid her damage, Spider-Man arrested his stalker and gave away the snacks to a cheering crowd.

Amazingly, this ad character predates the more familiar Madame Web (Madame, not Madam) by 3 years, 3 months! Spider-Man's personal prophetess didn't appear until November, 1980, in The Amazing Spider-Man #210. Personally, I like the old broad, but I'd have liked to have seen more of this lovesick villainess. Guess we got the same thing with Black Cat though.

You Get A Big Delight In Every Bite
<22 (Hostess Treats) 24> Enjoy.

P.S. Annnnd you're picturing the old Madame kissing Spidey now.

...Annnnd you can't unsee it.

You're welcome.

List items

8 Comments
Edited by cbishop
Edited by kfhrfdu_89_76k

You`re too much fun.

You`re also too evil.

Then again, if Madama Web and Spider-man want to kiss, let them. I don`t mind.

Edited by Riot_Sqrrl

Diffs Madame Web. Hadda be. Where was her precognition when Hostess went Chapter 11? How come she wasn't at the party when it opened right back up? Also, no aversion to Peter Parker's spectacular spider-Twinkie breath? Eww.

Posted by cbishop

You`re too much fun.

Thanks! :D

You`re also too evil.

...Oh. :/

Then again, if Madama Web and Spider-man want to kiss, let them. I don`t mind.

Ew, that'd be like watching him kiss Aunt May! Gross. Then again...

Diffs Madame Web. Hadda be. Where was her precognition when Hostess went Chapter 11? How come she wasn't at the party when it opened right back up? Also, no aversion to Peter Parker's spectacular spider-Twinkie breath? Eww.

...Not necessarily. At the time of this ad, Madam Web was lovesick for Spidey, and as we know, love is blind. ...Hm...I think I'm starting to see the train of thought that made the ad character into the comic character... SO...rejected as she was, fearing she'd be a web-spinster the rest of her life, her mutant power kicked in and of course molded to her own self image- her power aged her, and blinded her to physically show Spidey that her love was blind for him- even with spider-Twinkie breath- and she plagued him with cryptic fortunes as revenge for his rejection.

SOOO...With that in mind, it's completely conceivable that Spidey would eventually realize that the Madame and the Madam are the same person, and at some point, reward her loyalty and (cryptic) help with a kiss of true feeling.

...Yeah, it's still a gross mental picture. lol

Posted by Riot_Sqrrl

The ad predates the Black Cat's first appearance. I wonder if she was the inspiration...

Edited by cbishop

@riot_sqrrl: Madam Web and Black Cat certainly act the same about Spidey, but I've always assumed that the inspiration for her was Catwoman.

Posted by Riot_Sqrrl

@cbishop: Well obviously, but I wonder if this single page stirred the idea of Spider-Man having a villainess as a love interest.

Posted by cbishop

@riot_sqrrl: Entirely possible. I've had some of the stupidest/silliest ideas ever, but I make a rule to never throw away an idea. Sometimes, I revisit it, and it'll build and build and build, until suddenly, what was stupid/silly is now something really cool. Two spiders getting together? Plain. And kinda silly, when one's a villain and one's a hero. You know what happens: they get together, she lays eggs, and you've got more spiders.

A cat playing with a spider though? That's more interesting. It's believable. And curiosity will keep you coming back. Maybe they get along, maybe the cat kills the spider, maybe the spider bites the cat. Y'never know. Way more interesting. So yeah, I could completely see the idea for Black Cat coming from the idea of Madam Web.