cbishop

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Iron Man in the Hungry Battleaxe! (Hostess Ads #115)

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On a site dedicated to making a wiki history of all things comics, comics ads should not be forgotten. Especially the ads for Hostess Fruit Pies, Twinkies, and other snacks. Starting in 1975, Marvel and DC heroes (and the Harvey, Archie, and Gold Key/Whitman characters as well!) spent seven years throwing Hostess snacks at a bizarre line of villains to stop their crimes. Although many of the villains were completely silly, they were created specifically for these ads, and in many cases, not even the names have been used again, since the ads stopped in mid-1982.

So I thought I'd show an ad here, and make a list of the comics I find it in, as I run across them. This list features: Iron Man in the Hungry Battleaxe! As noted on the Hostess Superhero Advertisements page:

Garbed in a classic suit of knight's armor, the man called Battleaxe encountered Iron Man while breaking into a uranium vault. Playing on his foe's hunger, Iron Man presented Battleaxe with Hostess Fruit Pies; the villain opted to chow down and forget entirely about the uranium theft.

You Get A Big Delight In Every Bite <114 (Hostess Treats) 116> Enjoy.

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