I think comic fanboys are a a bit of a curse on the industry for this very reason. You asked why they bother making crazy gimmicky changes that arent gonna last. The reason is because those are the only stories they have left to tell. For the most part comic book writers have told just about every story there is left to tell about all the good characters. The problem is that in order to continue telling good compelling stories, they need to be allowed to let the characters actually grow over periods of time, Physically, emotionally and figuratively. Unfortunately this would mean in the long run major character and plot changes that actually stick. something fanboys would outrage about.
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