What Should Marvel Do With Iron Man?

Tony Stark may have never looked better on the silver screen, but sadly RDJ's magic does not translate onto the printed page. The comic version has suffered badly ever since Marvel decided to make him the designated scapegoat for Civil War, and they have done little to rehabilitate his image since. Since then there has been quite a list of character assassinations (Prof X, Cyclops, Sentry, etc.) but as this is one of the longest lasting ones, I chose to focus on this.

What direction would you take the character into that would spur interest in the title as well as rehab an image that Marvel has really tarnished?

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Posted by Brazen_Intellect

No takers?