My friends and I like to read each others books. It's fun; I feel like it benefits both parties. If I pay for a book and I read it then I get my money's worth. But if my friends also read it and enjoy it then I feel as if then $3 or $4 was totally worth it. At times though it's easy to get bogged down by how many comics we read between ourselves. I am guilty of this as well. But when I see a book has a free digital comic inside that is when I smile. I don't have to worry about getting the book back to the friend. I don't have to worry that he may damage my book. It takes away the worry and leaves nothing but fun and excitement.

With the digital codes, I'm able to redeem a comic and read it while I'm not at home. It's the best feeling to be bored somewhere and remember that I have a comic on my phone to read. Whether I am in class or in the waiting room at a doctor's office, it makes everything more pleasant. I was pleased to hear that every $4 book out of Marvel would be featuring the digital copies. This makes me feel better about shelling out the extra dollar than I am used to spending. It also comes in handy for my friend who never really read any Marvel and is scared to test the waters. I give him my digital comics to read. And he has yet to not enjoy any of the ones he has read.

With my analyzing this, I realize how genius Marvel really is. By simply including a digital code in select issues, they have motivated more people to buy in LCS and have made more people fans of theirs. My friend is a prime example of this. He will probably never stop as long as I keep giving him the codes. but it's not just that. He started buying his own Marvel books which I cannot wait to get the codes from!!!

Well played, Marvel. Well played indeed.

-blur1528