Interesting. Most people here are saying Batman is more popular. But that recent article stated that Spiderman sells more merchandise than Batman and Avengers combined.
Would you guys say that Batman is more popular amongst adult audiences, but Spiderman sells more merchandize because he is more kid-friendly and marketable in that sense?
Generally when I talk to comic book fans or general public about superheroes, they would reply that Batman is their favorite, but I would generally see more Spiderman merchandise.