What is up with the Women focused comics?

So I was at my local comic book shop shop this morning and I was debating on whether or not to purchase Choi's Lady Deadpool one off book. I was trying to justify my purchase by thinking how rare this is to have a female focused book like this. One that is not exploitative, like Grimm Fairy Tales Swimsuit Edition, but the chance to take an otherwise secondary character, in this instance Lady Deadpool and focus just on her and her unique experiences from the perspective of a female author. However, I quickly realized that the past few months have brought us a gluttony of these types of comics. Whether it is the return of Birds of Prey, or Marvel's Girl Comics there have been a slew of Female focused comics. Don't get me wrong I think this is great. I love to see the unique perspectives on these characters that the women who work on these issues have created. I just am wondering why now, and not only that but I am curious who these comics are for? Are they designed to try and appeal to the female audience? Who I know is totally out there, but does not always get the respect it deserves.
For me personally I have a hard time picking up these books, because as a guy, I just don't want to be seen as a creeper. Because lets be frank it is hard to distinguish between these types of issues, and say... The uber weird and creepy X-Women based on their covers alone. Yet, at the same time I do want to support the efforts of the women behinds these books, and am optimistic that we will see these writers in larger series in the future. 
However, I still think it is strange that we are getting all these types of issues at once. What do you think, is this the start of an exciting trend of comics that feature unique female perspectives on some of your favorite female characters? Or is this just some Summertime oddity that won't last?

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