She herself isn't so much a joke as her premise.
She's Squirrel Girl.
SQUIRREL. GIRL.
I can count all the animals less frightening than a squirrel on ONE hand.
They don't even have any real offensive weapons. Even a spider has fangs and venom.
Yet somehow she goes toe to toe with the heavy hitters: Thanos, Doctor Doom, Iron Man, Galactus, etc. Villains who register as a worldwide threat. Villains who Tony Stark looks at and thinks, "I am so glad I designed a waste disposal unit in my suit ages ago." Yet a hero with only medium level stats and an immensely underwhelming premise beats these guys handily. Now you say she beats her foes because they underestimate her. Let's bring in Thanos: This guy decided to destroy the universe to impress his crush. Look up the definition of 'Excessive Force' and you'll see a picture of his purple mug about to blast you. He underestimates EVERYBODY, because he's STRONG ENOUGH FOR IT NOT TO MATTER.
And Squirrel Girl beats him. She may be a perfectly reasonable character (In fact, I quite liked her brief appearance as the Earth's Mightiest Nanny) but the premise, of the least threatening hero in the universe beating up the number one bada**es of that universe is so ridiculous I can't help laugh. Hence, the joke.
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