I love how ridiculous all of this is. I just stopped considering adding anything Marvel to my pull until we get to the other side of this event. Several of the folks at my LCS have told me this is driving them crazy -- and they're as lost as anyone else as to what's actually going on.
At least with DC's Convergence, they provided a way of dealing with the temporary derailment. But it sounds like Marvel's not treating these Battleworld books as one-shots, but all ongoing series (even if most of them are de facto one-shots).