DVR numbers don't count for ****. Why would advertisers really care when you can fastfoward through their expensive ADs. Honestly even VOD has its limitations and advertisers don't care as much as one would think about those numbers either. They wan't you to watch it live and sit through their commercials and buy their products & services.
Now premium channels don't care how you watch their shows, as long as you watch them and keep your subscription.
Yeah, that's incredibly obvious now that I'm actually reading it. But it didn't cross my mind at first.
If nothing else, DVR numbers should matter in telling whether low ratings are due to lack of interest or simply the poor time slot. Live numbers may determine whether a show is profitable for advertisers in its current slot, but assuming that the reason for low live numbers for a Friday night show is the show rather than the slot seems particularly poor logic to me. So taking into account DVR should matter, if for no other reason than it will better reflect actual interest in the show.
Though I understand the flip side: no guarantee that the time slot is the reason. It may be the kind of show that no one would prioritize watching -- you'd record it and watch something else live no matter when it was on.
I dunno. It still seems dumb to disregard DVR ratings for a show in that time slot when deciding whether the show itself is the problem.