Its the popcorn culture for marvel... movies and scripts are somewhat lighter and that pleases to everyone new to the comic genre... Yes i prefer the Nolan view and Dark Knight is a tour de force... but Batman is Batman and the fans know that.
Spider-man was made to profite and everything was prepared to profite and payed off... the risk was in Iron Man! And if Iron Man can win - THANKS TO Robert Downey Jr - than others also can, with that u have the first stone to a Avengers Movie... create a subgenre called end-credits to hype everything, put much marketing in that, on the internet and other media and u are in a win strike to always... win!
Yes i do prefer more depth in the script but i have to take off the hat to Marvel, as my barometer is my 9 year old son... watching Batman returns, Green Lantern, The new spider or The Avengers... And is eyes say everything, when Iron man faces Thor, Hulk faces Thor, or when spider is hurt and has to take down the lizard!
In the end is not the depth, the script, the acting or the director... that also counts, but its that thing in the movie that puts the smile in a kid and makes their eyes glitter...
My older son had that with the Sam Raimi's Spider, my newer one with Iron Man and the Avengers... I had it when i watched the first Superman with age 10...
Yes im happy with Marvel they do those things better.
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