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Warner Bros. TV CEO on Why Wonder Woman Pilot Failed

Warner Bros. TV CEO thinks that viewers aren't ready for a contemporary take on Wonder Woman.

Since the announcement that NBC wouldn't be picking up the Wonder Woman television show, many have speculated as to why the Peacock decided to turn down the Princess. And it's not just NBC who had a stake in the high-production pilot--Warner Bros., the owners of DC Comics, clearly did not want to see one of their star properties fail before given a chance to be on prime time.

Warner Bros. Television CEO Peter Roth recently spoke out on why he thinks NBC turned the series down. And while his words are fairly diplomatic with regard to NBC, he actually puts more blame on viewers who he thinks wouldn't be able to embrace the show's concept. Check out his quote below.

"I think Wonder Woman was a very well-crafted pilot...But after seeing the announcement of the NBC schedule, I now understand and agree with Bob [Greenblatt, NBC executive] that it doesn’t necessarily fit particularly well with their schedule. As well-crafted and contemporized as it was, it was a big and radical shift for viewers to embrace this new idea — and that may, to some degree, have had to do with why it didn’t make it."

If you didn't get the chance to read the leaked script for the Wonder Woman pilot, then you may have caught Tanit Phoenix's Youtube audition video, in which she reads directly from said script. If not, give it a look. Based on this, you might notice that the characterization of Wonder Woman in David E. Kelley's pilot- a corporate executive by day, super-heroine by night (who is self-aware of her celebrity status) is a far cry from the Princess of Themyscira we see in the comics. That's not to say the idea couldn't work, but I have to wonder (no pun intended!) if they had stuck to the subject material in the comics, would we be watching a Wonder Woman television series on NBC this fall? Was The Cape so awful that it scared NBC executives from taking a chance on another superhero TV show?

Just because NBC turned down this gem doesn't mean that Wonder Woman won't find a home on a different network, something Roth could neither confirm nor deny at the time of the interview. A Wonder Woman television series can work; all it needs is a few comics-savvy producers and writers who can breathe new life into this classic character. Oh, and maybe tell the costume department to lay off the shiny latex. I think we can all agree it was not a good look.

Via The Hollywood Reporter

Doctor!!!!!on May 24, 2011 at 1:02 p.m.


You want to know why it failed?

The all mighty Uterus!- Robot Chicken

Shadow_Thiefon May 24, 2011 at 1:05 p.m.
Well, it couldn't have simply been a bad decision on NBC's part. Their near-prescient level of business savvy is what has made them the titanic network leader that they are today.
johnny_spam is online on May 24, 2011 at 1:07 p.m.
Really the pilot may not have been that good but it is more talked about then anything NBC is going to start up I do not think any of the shows they ordered will even get a second season. Why not give this a shot?
BradyDaleon May 24, 2011 at 1:08 p.m.
Everyone keeps obsessing on the costumes. It seems like the plan was to have her wear a variety of costumes on the same basic theme, which I think was a cool concept and makes a certain amount of sense, too.
HT101on May 24, 2011 at 1:09 p.m.
My reasoning why NBC passed on WW is that they saw how dumb it sounded and felt even though they are in last place in the networks and are desperate for something but they aren't this desperate.  I would love to see WW on TV but from what I heard and read about this pilot, I am glad that it did not get picked up.
Vitalityon May 24, 2011 at 1:10 p.m.


I'm actually glad this happened.

 

I feel for the actress...but now I think this will enable someone to do it right...when and if that ever happens.

 

I'll also never forget how gorgeous she looks in this photo either. (all they needed to do was give her black pants)

 

 
 
doomsilveron May 24, 2011 at 1:16 p.m.


costume still looks weird

but i'm sad ww is not getting her spot

NightFangon May 24, 2011 at 1:20 p.m.
@doomsilver said:


costume still looks weird

but i'm sad ww is not getting her spot

I'm hoping she'll get a animated series on Cartoon Network or a live-action movie.
JonesDeinion May 24, 2011 at 1:21 p.m.
"Gem"? That's a mighty strong compliment Babs. 

I peeped excerpts of the script and I gotta say I'd rather it not happen then be bad. Maybe another time it'll have a better shot and be better handled, I look forward to that day. Honestly after reading leaks of the script I gotta say I want to see if it's anything near the train wreck I imagine it was. Really need this to leak, I gotta see her primary colored jets, her emotional I miss Steve crying scenes, and the dance party in her Dungeon...damn you test audience for not appreciating David E Kelley's bold new direction!!! Can't you see the genius of this man?! Nobody writes powerful, strong, inspiring women like this man!!! Why just look at Alley McBeal! Don't you want that for Diana?!...for shame test audience, for shame. 

@HT101
Indeed. 
CraftyArrowon May 24, 2011 at 1:23 p.m.
@NightFang
me too
Outside_85on May 24, 2011 at 1:29 p.m.

Think they should have let the viewers decide what the viewers think instead of treating them like kids who arent tall enough for the rollercoaster.

"Sorry son, must be 'this' tall to ride."

 

"Sorry guys, you must be 'this' open minded to accept it."

shadow303030on May 24, 2011 at 1:30 p.m.

Xena in technicolor!
Feliciano2040on May 24, 2011 at 1:34 p.m.
I don't know why is people even feeling sorry the show didn't come out, this was going to be an absolute failure on all fronts, an idea like this can only work if it's backed by networks like AMC or HBO, at least "work" in the sense of having a decent television show, really people, we should bouncing from the walls and celebrating this didn't happen.
CATPANEXEon May 24, 2011 at 1:34 p.m.
Rumor has it the real reason it was red lighted was because WB could not get the sensational Sara Lima to play the role of Wonder Woman,
and the show itself was declared imperfect as a result.
Thunderscreamon May 24, 2011 at 1:40 p.m.
I think the ceo/night time hero angle was lame. why couldn't she just have been a mystery exchange student who's past was slowly unveiled as her athletic prowess became more obvious to the general public?
MrMazz is online on May 24, 2011 at 1:40 p.m.
are there any good pictures of this girl playing Wonder Woman in teh outfit?
Vitalityon May 24, 2011 at 1:41 p.m.
@MrMazz said:
are there any good pictures of this girl playing Wonder Woman in teh outfit?

Yeah, I posted it.
Press Oblivionon May 24, 2011 at 1:44 p.m.
Shiny latex was great!
Grimon May 24, 2011 at 1:46 p.m.
honestly, i dont want to see a comics tv show based off anyone whith Super powers and extensive lore for another few years or so.
 I think anyone who makes a superhero show will go at it with a Smallville mentality, and re-write the characters entire meaning and purpose accidentally. I think the whole reason most comics fans were turned off to this idea wasnt the costume so much as that Diana playing a business woman and having all of these Erin Brockavich/ Ally McBeal style problems was NOTHING like her character. But They thought it was ok because smallville did roughly the same thing.
pikahyper is online on May 24, 2011 at 1:50 p.m.
@Thunderscream said:
I think the ceo/night time hero angle was lame. why couldn't she just have been a mystery exchange student who's past was slowly unveiled as her athletic prowess became more obvious to the general public?
When I first heard WW was going to be a show I thought they would go the Smallville route and have her as a younger Diana leaving Themyscira and her experiences in the real world, it would have been a hell of a lot more interesting then the CEO gig and it would have been a good replacement after Smallville ending. Plus isn't Power Girl doing the CEO by day/super-heroine by night schtick already?

The Cape had a lot of potential but god was it freakin dull.

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