Apparently Whedon has a deal in the works with an unnamed Silicon Valley company in order to create web content. You can't argue over the success of his recent "Dr. Horrible's Singalong Blog." With that, he knew no one would go for the idea so he put it out on his own.
Is this a good idea? By putting out content for the internet, Whedon pretty much will have control of what he does. He can put out more zany/experimental material like Dr. Horrible. The question remains whether or not there would be enough viewers to make it work. His hardcore fanbase will flock to it of course. Would that illiminate those that aren't hardcore Whedon fans? For now, I guess we can hope that "Dollhouse"s ratings don't drop from last Friday's premiere.
