5 Million DC Comics Sold In Six Weeks, Continue Returnability

What a great boost to the comics environment!

This is just good news for all of comics. Hopefully it keeps up, maybe spreads to other publishers too.

In this comic book market, that's a real feat. DC has succeeded in getting readers back into the stores.

*Waiting for the first hater to say something like: "Let's see what the sales are like in four months,"*

DC, DC, DC!!!!

DC, DC, DC!!!!

Go DC! Keep up the great Comics and you are sure to see your returns from the likes of me!

Speculator Market 2.0

That's amazing. Let's hope these numbers stay up!

Good for DC's wallet and hopefully they can keep it up and not mess anything to alienate readers.

@aztek_the_lost said:

@Owie said:

@Jekylhyde14 said:

"Let's see what the sales are like in four months,"*

But, having said that, it is good for all of comics.

*I'm not a hater, I'm a cynic about the long term.

I think you have to wait a few more months or even a year or two to decide if it's "good for all comics"...these are records since the 90's but looking back on the 90's, that increase only ended up backfiring and ruining comics so in the end the years of success weren't really worth it

I suppose that's fair. However, this is a different game than what it was like in the 90's. The last few years have been really tough on comics and the industry was already in a harsh decline. I really can't see how this could backfire like it did in the booming 90's since comics are already in a make or break period. Bleeding Cool even reported that the revamp helped increase the number of Marvel Comics sold last month just by getting more readers in the stores. I suppose you could make the argument that the industry could become reliant on these numbers only to have the rug pulled from underneath them once the hype dies down. Yet, I can't see anyone being quite that bold in this economy. I feel, at this point, we should just count it as a success that DC got more people reading again.

@jsphsmth: Hence the 2.0 it may not be the 90's but there are people buying issues with the same expectations, they might not have long term goals for the comics but with the economy the way it is people are buying them to flip online and just like in the 90's they will end up not making much money from it.

I've been in comic retail for almost two decades, 100% of people buying are not in it for a good read, a lot of people are reading it sure and it is increasing sales/readership a great deal but there is still a good chunk in it for money. The overall numbers are good but I'm still in the group of people that are holding off on calling it a success or revitalization for the industry until further down the line if the sales don't drop, that should all happen by the beginning of 2012 when the hype has died down and all returns are in.