No, I don't think they should. The Ultimate Universe started out fantastic, with Ultimate Spider-Man and X-Men kicking ass and taking names, but it's dissolved into mindless rehashings of 616 plots, and is terribly boring and gruesome.

I always thought that was the purpose of their "All Star" imprint, which DC really hasn't put that much effort into. I'm sure if they put effort into their All-Star imprint, they'd sell more copies and actually have something to give comic-book-movie fans. For example, All-Star Wonder Woman should be a series with a sure future by a WRITER with experience with her, not an artist who's done cheesecakey covers with her. ASBAR should have a talented writer who gets Batman,  someone who could take his history and distill it into a short series. Someone like Paul Dini, who did that exact thing for Batman: The Animated Series.