The release of the the all new Ultimate Spider-Man title is imminent. This story has been worldwide, a lot of people are talking about it and a lot of people have something to say. Marvel knows this and has taken advantage of it with a new promo for the first issue, mentioning various quotes and media outlets that have talked about the story.
Comic Vine being one of them. The promo doesn't mention a specific quote but Marvel certainly knew we were talking about it. You can see comicvine.com right above where it shows the cover to the first issue in the bottom, right hand corner.
Pretty cool huh?