i think this is largely true. And the reason has to come down to DCs superheroes themselves. Remember, at least originally, DCs heroes were shining paragons of goodness, they were never meant to lose, or lose for long. They have mostly stupid villains. literally and designed that way stupid. The villains that aren't stupid are the ones people have grown to like. The Joker, Catwoman, Darkseid (sure), Lex Luthor, Harley Quinn (though she's an extension of Joker's popularity), these characters moved the spotlight, perhaps unintentionally away from their hero opposites.
Marvel on the other hand has flawed, realistic heroes, which means we get, generally, equally flawed and realistic villains. Sure some of them are as 2 dimensional as anything DC produces... think MOST of Spider-Man's villains... but by and large Marvel's villains have better, more relatable motivations. Some of them - Apocalypse, Thanos, Dr Doom - are the typical big cheese super-dooper-mega-villain types. All the Marvel heroes have at least one of those. But even these have layer upon layer of complexity to fuel their motivations. DCs villains exist to be defeated. And they always are. (well lets say 99% of the time). Marvel's heroes are there to achieve their own goals (and this is true of the DC heroes listed above). That they fight heroes who oppose them is almost incidental. Marvel's heroes also often lose to their enemies. And though ultimately they usually rise up to overcome... there have been several times where the Heroes of the piece lose - and indeed "die."
Then there are the Magneto's and Loki's of the piece. The sympathetic "villains" and the ones we love in spite of their villainy. And no, Loki isn't a villain. He is however, Thor's main antagonist... which casts him in that role. As a God of Mischief, Loki does exactly what he's supposed to... with style, panache and just a hint of tongue-in-cheek humor.
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