I think Hulk because he has had a great deal of TV and film exposure over the years (starting with the Bill Bixby TV show) so non comic fans will recognise him. Also Spider-man because of the trilogy of films Marvel have produced. Non-comic fans who won't generally like superheroes will at least know who he is. Captain America, because he is marvel's iconic red, white and blue hero and again I think even those who are not interested in comics will know who Cap is. And the Thing because a) he is that "orange guy" from the FF and b) I think Marvel have used him in loads of their in house ads down the years. Grown ups who gave up comics years ago would probably still recognise him from their childhood.
The only change I might make would be to replace Wolverine for the thing. Non - comic readers might more easily recognise Wolverine because of the prominent part given to Hugh Jackman in the X films. I personally don't think that non comic readers would recognise Deadpool or be able to identify many individual members of the X-Men.
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