I'm almost tempted to say that in Marvel's case there isn't one singular iconic female character like DC does. Sure, there are many candidates that come close like mentioned in this article and the comments but none come even close to matching WW's popularity. I honestly cannot account for why that would be the case though, for surely one would think that one of the hard hitting female characters of Marvel would be at Diana's iconic status by now. Maybe the case is that Marvel never meant for just ONE character to be the iconic female lead and instead wanted to decentralize that popularity into many. I mean if anyone comes close it should be Susan Storm I think considering that she turns 50 this year in comics since first being envisioned in 1961, but I think anyone will agree with me that her iconic status pales in comparison to Diana. Still, even with that iconic status one would think that she would have had that movie or even new show by now, but apparently people are still having trouble trying to translate the Amazon from Themiscyra into live action role. Perhaps someday it will happen. At least I hope it will.
Marvel has no hierarchy like DC does.
Marvel hasn't consistently pushed any character for popularity. They kind of just go with whoever seems appealing at the time. So the answer to this question changes every few years.
Over the years though, Storm has gotten the most attention outside of comic books. She was in:
-all of the Marvel vs Capcom games
-both X-Men Legends games
-both Ultimate Alliance games
you don't necessarily need one iconic female character for marvel. Just several well written ones. I thought the black widow series was excellent while it last (ps marvel please bring it back) and currently the x23 series is very entertaining. in general though all these characters need is a great writer to give them some terrific stories.
IT HAS TO BE STORM for overall media visibilty, Iconic status, resonance, uniqueness/recognisablity (word?) etc.. Invisible Woman a close second only because shes basically the fore runner.. tho truthfully up until recently she was ...well..kinda invisible -_- hidin/runnin behind Mr fantastic whereas Storm kicked ass from the getgo of her inception in comics
Other than that lets be honest with ourselves NONE of the other marvel female characters ring ANY bells outside of Comics.. Marvel Girl?! Pshhh dont make me laugh
I think Marvel was pushing Ms. Marvel really hard a few years ago, but really stopped caring after canceling her ongoing.
As it stands Marvel does not have an Iconic female character. You can reach for one but really there is nothing that comes close the average woman doing something great and being referred to as a Wonder Woman. It's a simple measure but its the measure I use.
For most recognizable, I'd say Storm (heck my brother has a Storm tennis racquet, the other options were Spidey and Wolvie), but Marvel really doesn't have a female character as iconic as Wonder Woman, simply because they don't bother trying to make any of them iconic.
To do that, they would have to let them stand on their own, not as part of a team, like nearly all of them are, and they would have to put them in the public's eye, which in this day in age means making a movie or TV series about them, because e lets face it, most people don't read comics.
Marvel has plenty of characters with star quality, but two that I could see actually making it are Ms. Marvel, and Spider-woman. Marvel has done a lot for these characters in the past decade in the comic world, what with giving them both solo titles, with Ms. Marvel lasting some 50 issues, and giving them prominent roles in there team books as well. Now all they need is more public exposure, and they could be well on their way to becoming an icon.
And who wouldn't want to see a Ms. Marvel or Spider-woman movie (as long as it isn't bastardized of course)? I sure would be stoked about it!
Ok, by asking this question hundreds of times before, most people who dont read comics know who Storm is and She hulk. Those are the two females that always come up if asked "name a marvel female". If i ask if they know spider-woman, even jean grey they are like "who?" Then asked Phinox they are like "oh ya her, she's ok." 99% of the time i get those answers.
I dunno, I think it's pretty clear from the overwhelming sea of similar replies that there's a plethora of notable female marvel characters, and new ones making their way into public knowledge every day, like the ever growing popularity of Shadowcat or X-23, along with the amazing classics like Storm and the Invisible Woman.
Essentially, to the OP.
Whatch'u talkin bout Willis?
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