Formerly known by names including "Atlas" and "Timely", Marvel Entertainment is the publisher of comic books featuring iconic characters and teams such as the Fantastic Four, Spider-Man, the Avengers, the X-Men, Iron Man, the Hulk, Thor, Captain America and Daredevil. Currently owned by the Walt Disney Company, Marvel is one of the "Big Two" comic publishers along with DC Comics.
Icon is for indie comics. MAX is for adult-themed titles (based mostly on existing Marvel properties). Icon is pretty similar to Vertigo in spirit, much more so than MAX.
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