I love big comic book events. I don't even mind event tie-ins if they're done well. I don't mind having multiple titles for one team or character. But there is such a thing as overdoing it and I think that's the case with Marvel. One great example of that is X-Men. You have X-Men, Legacy, Uncanny, and now Schism (and that's not counting books like X-Factor, Uncanny X-Force, etc). Each have their own storylines which can sometimes be explained as different members going in different directions to do different things. But eventually the entire continuity of the team is blown out of the water.
It's hard to really buy into the gravity of events like Schism when in Uncanny X-Men you have the same team members fighting an entirely different threat completely unrelated to the other stories. The common argument is "just don't think about it" or "you have to overlook it". That works for a while but eventually I would like for an event to feel genuinely important. Schism AND Fear Itself are supposed to be huge game changers yet both are going on at the same time and neither are developing the sense of importance that they should.
Marvel has Fear Itself, Spider Island, and Schism - all "events" and all going on right now. For me, it's flooding the market with too many books and short-changing the events by stealing the spotlight and gravity from each other. The timeline would look so much better if Marvel would reign in the money ambitions a little and take things one event at a time. It may just be me and my preference, but I think comics are much more fun with a tighter knit continuity and a good consistent flow. Marvel certainly doesn't have that right now.
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