Being an Avenger shouldn't be an all the time thing for the heroes. Most of them don't get enough single adventure time. And so villains are usually not used or wasted on big events as fodder for something more catastrophic.
They know readers are going to keep looking forward to the next 'big stupid event' because it sells, and if they keep up the repetition of selling their books this way, current readers are not going to know any difference and have no reason to do otherwise any longer. You could ask for this to change, but not enough people will care to go along with that.
I think we are going to be stuck with the big event trend every month for a long time. But I think it's also going to hurt Marvel in the end because they will have burned themselves out with it all. Then they'll use what left of their money to make more movies and put better quality into them than the comics themselves.
Marvel will become simply sloganed, an 'entertainment business'. The actual applied art and literature of the book will seem stilted in the future if it hasn't already.
Perhaps? Perhaps not?
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