Ever since the news broke last week about Disney buying Marvel, a lot of people have been sharpening their pitchforks. A lot of people have been preparing for the worst over this deal. There simply seems to be a lot of hate towards Disney. I have had people ask me what I think. Do I think Disney is going to change or "Disney-fy" all of Marvel's character. My thoughts are that if Disney is going to pay $4 billion dollars on this deal, they're not going to change and ruin what is already working. They're not going to throw away their money. They're not on a crusade to make the world a happy and wholesome place.
Yesterday at the D23 Expo in Anaheim, California, Walt Disney Company president and CEO Bob Iger addressed some of the concerns that people seem to have. Sci Fi Wire did a good job of summing it up.
"Marvel Stays Marvel." Iger said, "There will be no Disneyfication of Marvel." Marvel will continue to work independently. They understand and respect what Marvel is doing. Like I said, it's simply a matter of 'if it ain't broken...'
"It's all about story and character." Iger emphasized the importance of the characters and the stories told in the Marvel Universe. The characters have already been established. Their origins and who they are is what makes them successful. There's no reason to change or tweak them.
What about theme parks and movies? Disney will want to try to expand Marvel's coverage around the world. They will respect the deals already in place. That means the Universal theme parks will continue to have their exclusive deal of having characters like Spider-Man and the X-Men as a presence there. Studios like 20th Century Fox will continue to have the rights to the X-Men and Fantastic Four.
Pixar is a good example of what we can expect. Disney understands the importance of the creativity behind Pixar. At first they thought they could simply take Pixar's creations and expand on them themselves. They know this wouldn't work. John Lasseter was even brought in to talk to Marvel to explain how they would be able to operate as they have been. Pixar is Pixar and Disney understands that Marvel is Marvel. They both know what they're doing so why risk that?
Both sides will benefit from this. Both Disney and Marvel have their strengths. By joining forces they both win. Disney has resources that Marvel doesn't. This just means that now Marvel has a strong force supporting them. This means we will see more of presence from Marvel and see more products that we can enjoy.
If that's not enough reassurance, check out what " ItsJustSomeRandomGuy" has to tell us about this: