When it comes to marketing movies, studios sometimes heavily rely on multiple trailers or TV spots. Lately we've been seeing more of a shift to viral campaigns. These require viewers to search at certain websites or locations for clues to unlock the hidden content. Once it's unlocked, it's pretty much available for everyone to see.
Some new videos have popped up featuring Rhys Ifans as Dr. Curt Connors while working at Oscorp. SuperHeroHype has uncovered these videos from the viral campaign started last week. The clues to unlocking the content appears in images posted at OscorpIndustries.com/EmpiraclResearch and OscorpIndustries.com/ConfoundingVariable. At those links, you can find images such as this:== TEASER ==
As for the videos, check them out below. We get to see Connors before (obviously) his transformation. What can we take away from these videos?
What are your thoughts on viral campaigns? I've mentioned before that I'm not the biggest fan. They can provide a different look at movies rather than the typical movie clips/trailers we usually see. Perhaps some enjoy hunting down the different clues to unlock the footage.
The Amazing Spider-Man opens in theaters on July 3rd.