I'm going to play Devil's Advocate for a moment. In many of the alt-Earths and Elseworld tales, Lex Luthor demonstrates great moral fiber to make the world a better place. Red Son, for example, concludes with the world believing Superman is dead. Once Superman is no longer threatening to conquer, lombotomize, and control the world, Lex Luthor is free to pursue his own agenda. He becomes President of the World, institutes the new global philosophy of Luthorism... and brings an unpredicidented era of peace and prosperity. A benevolent world government is formed and maintained. Luthor cures all known disease. Luthor colonizes the star system. Luthor does more good for mankind than anyone else who has ever lived. While yes, Luthor's ego is still very much a factor, he sates his ego by doing the impossible. This has been and will be the only thing that ever makes Lex Luthor truly happy. This is why he pits himself against Superman. In the absense of Superheroes, Luthor's motivations would not be merely to get rich or be powerful; in every story where Luthor exists without Superman, Luthor continues to take on impossible tasks (ending global hunger, stamping out poverty, curing cancer, etc). While his motivation is selfish, and he does this in order to establish his own fame and reputation, Luthor will always strive to do more for humanity so he can be considered the greatest man to ever live, instead of 'just another billionaire'. Put Luthor in our world and he would definately take over, but we'd have solar cars that run for pennies a day and heart disease would be something we could vaccine against. He would be the greatest hero ever known.
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