During the Silver Age "reboot" there was no JSA either, until the "Flash of Two Worlds" in 1961 brought Jay Garrick back into mainstream DCU continuity and, eventually, the JSA along with him.
I'm sure the same thing is happening now. At the beginning of a relaunch you focus on crystallizing, marketing, and developing your flagship characters... and once they're grounded and established, you use them as an anchor to bring back in any concepts or characters you miss.
If you put the JSA, with all their history and legacy and continuity limitations, into the mix of a relaunch with continuity being reworked... and the interest in the JSA is only half-hearted compared to the interest in developing the flagships... then you'll get a mess like Hawkman's many conflicting histories. The persons writing the JSA book- no matter how passionate- are going to be hamstrung by the reinvented continuity that the flagship writers want to tell... and that's assuming you even get any kind of communication at all (not everyone sees everyone's developing scripts). So if Grant Morrison wants to tell his epic story of Superman being the first hero to debut and awe the world, then whoever is writing JSA has to figure out how their heroes operated without being remembered, etc. It gets clumsy and convoluted and the JSA deserve better.
The JSA is a great team and has been a great book, but as a property they're not a priority, so I'd rather let the dust settle before introducing a team that is so history heavy.
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