Tony Stark was the arrogant son of wealthy, weapon manufacturer Howard Stark. Tony cared only about himself, but he would have a change of heart after he was kidnapped by terrorists and gravely injured. Pressured to create a weapon of mass destruction, Stark instead created a suit of armor powerful enough for him to escape. Tony used his vast resources and intellect to make the world a better place as The Invincible Iron Man. Stark's super hero identity led him to become a founding member of the Avengers.
Are you kidding, most of the movie buying public has never even heard of Marvel's Civil War. It may affect sales among the geeks, but I would guess that we'll account for less than half its sales anyway.
I didn't care for it, and I'm an Iron Man fan. I know things need to be changed at times, but they basically just changed a whole bunch of things for no other reason than just to change them. The "prophecy" origin is just lame, but I could have dealt with even that if not for the lame way they explained the Mandarin away.
The fights against the "Elementals" are entertaining, but that's about it. As far as story-telling goes, it's not in the same league as the Ultimate Avengers movies.
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