Obviously, these mass-produced exoskeletons will be a major part of the upcoming Iron Man film. If you've seen the trailers for the film, most of us are aware that there are many Iron Man-esque suits that War Machine and Iron Man end up fighting. I'm a huge fan of viral marketing. I love the fact it blurs the line between reality and fiction. With this site, it's very basic, straight-to-the-point, and moderately professional. I wonder how many people found that website and actually thought this stuff existed? I really hope that the marketing team behind this website continues to do more viral marketing like this. It's exciting, fun, creates a lot of hype for the film.Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.
In a video released today at www.starkexpo2010.com/accutech/ a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Stark Expo 2010.
What do you guys think of this viral campaign? Anyone want to buy an exoskeleton?
Log in to comment