I mean it was the end of his volume one series(lots of volume ones were ending because of onslaught) and they sprang this crap that he was being mind controlled for years(though they reconnected it to a few months). It made the whole first series end on a sour note with the original ironman dieing and being replaced by teen tony. Last but not least he loses his company. The whole thing wraps up with the ironman we a loved looking like a serial killer, degenerate, traitor, who was easily controlled. Not to mention ironman in Vol 2(Heroes reborn) did not look any better. Volume 3 made things look better. I wonder why ironman is always chosen to be the villian in big events but never as the leading hero.