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An animal’s cry, poetry, medical symptoms, media messages, language disorders, architecture, marketing, body language – all are signs, and their study is what semiotics is all about.
Introducing Semiotics outlines the development of sign study from its precursors in the ancient world, via classical scholars like St Augustine and William of Ockham to to Charles Sanders Peirce – whose writings laid the foundations of 21st century semiotics – and beyond to semioticians such as Jakobson, Sebeok and Umberto Eco.
Paul Cobley’s incisive text and Litza Jansz’s brilliant illustrations identify the key semioticians and their work, and explain the simple concepts behind difficult terms. This book is the ideal starting place for anybody who wishes to know why signs are crucial to human existence.

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The study of symbols 0

Think of this book along the lines of Understanding Comics by Scott McCloud.  "Comics" in the most purist of sense is semiotics in its best form. Semiotics is the studies of "symbols" as communications.  A picture of a pipe is not a pipe, but we understand it as a pipe. The letters you are reading are just lines and curves after all, but we are taught to decipher it a certain way. I think that is what I like about this book, semiotics is about communication and comics are much more then pi...

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