While I love the film, I for one have never been satisfied with the final domestic poster for 'The Incredible Hulk'. I can appreciate the concept of featuring the iconic image of Bruce Banner as the lonely man wandering the streets alone in the shadow of the lurking hulk, but the final poster design felt uninspired in trying to capture that emotional angle. Maybe if the Hulk didn't have his back turned to Banner and rather hovered over him more menacingly, teeth clenched, fingers extended like the true monster Banner can't escape.... versus looking like muscled linebacker striking a pose, showing off his deltoids. It's no wonder why they changed the artwork for the DVD release.
When these alternate, unreleased 'The Incredible Hulk' posters became public (which were in the running but fell short of becoming the official one-sheet ) many Hulk fans preferred these posters to the final poster.
Falling short of the success of Marvel's Iron Man released a month prior, could a better poster have swayed more of the undecided movie going public to buy a ticket for 'The Incredible Hulk'? Maybe... but I doubt the impact would have been great enough to greenlight a sequel we so much desire.
For the record, I prefer Poster 'B'.
A general falls. A red monster rises. Stay tuned.