"Fans can expect a movie that has a scope and a scale unlike anything else. I think of it as Star Wars in the DC universe. I was blown away just visiting the art department on a movie like that; they should just do a film on that. It's like a trip to an amusement park that you wished existed." 

"The thing that gives it it's gravitas and it's weight that no other superhero film really has [...], is the space opera element and how much of it takes place in space. That's something people aren't expecting, or haven't seen in a movie like this before, and I think that Martin Campbell has executed it perfectly and Ryan Reynolds is really phenomenal in the role and I think people will really enjoy it."

Nice blog. 
 
What aspects of the movie would make this Star Wars-like? 
 
Obviously, Star Wars has all the elements of a blockbuster- scifi, action, humor, FX, etc... and I tend to suspect they mean it with respect to the FX... but I think the essential "star wars-ness" of a film is really about implying a much larger universe.  World building in glimpses not exhaustive exposition.  Now that the universe is seasoned and we're all geeks we can look back and explain all the lore behind Jabba, Boba, the many species, the workings of the Force, etc... but imagine being immersed in it at the time and all you're getting hit with is all this diversity and alien culture and weirdness where you can only focus on the fable of the select heroes.  This isn't Star Trek where, despite the alien races, everything feels known and intimate (much of the action taking place in the controlled, muted, and sterile decks and bridges)... with Star Wars, you feel like the whole world is still going on even if we weren't following the heroes' story.  You look at the worn paint and blaster marks on armor... or the tangle of wires in an unkempt cockpit and feel... "there's a story there, there was a life lived that did that..." 
 
That same larger-than-the-story-we're-telling quality could be found in Lord of The Rings with their intense dedication to costume, design, miniatures, etc.  Building a world for our eyes and ears is the real trick a "Star Wars like" film in my opinion.  The first Matrix had that a little bit, leaving us to fill in so many of the gaps with our own epic stories (consider the Animatrix was done with very little canonical guidance from the Wachowskis... it shows the kind of breath of imaginary fodder the core film provided). 
 
I'm not sure if GL as a franchise has that quality compared to films in general but it has that potential compared to most superhero films.  You can definitely produce a film which makes you feel like there's a bigger world out there, that every alien has a story, etc. beyond your typical superhero flick.
 
Does this [comparison to Star Wars] make you any more excited than you were before?      
 
Eh.  It feels like market speak and the kind of stuff every filmmaker / producer has a tendency to say.  Worse yet it is almost always a curse when people say it... typically falling well short of the comparison.  If you watch people promoting Avatar, they talk about the world building, the detail, the untold stories... and the result is something closer to a Star Wars experience.  When someone resorts to saying "Star Wars" without going to the underlying merits of their film, then I'm worried it's more buzz-word than fair measure of their work.

" Nice blog."

"I'm not sure if GL as a franchise has that quality compared to films in general but it has that potential compared to most superhero films.  You can definitely produce a film which makes you feel like there's a bigger world out there, that every alien has a story, etc. beyond your typical superhero flick. " 

"It feels like market speak and the kind of stuff every filmmaker / producer has a tendency to say.  Worse yet it is almost always a curse when people say it... typically falling well short of the comparison."

For us comic book readers most of the elements in the movie will not seem new but they have never been translated into live-action which means that there's still something about it not yet seen. For everybody else it will be a whole new world in space. 

"The reason I say GL has less of that "lived in" potential than films in general is because of how clean GL can be.  The uniforms, Oa, etc. can all come across more Star Fleet than Star Trek... the strong order and science emphasis without the "dead religion myth" of Star Wars makes it all more antiseptically rational rather than magical (like LotR, Harry Potter, etc)"

But it's a real balancing act.  If you throw all the stuff but it doesn't have enough production value to feel deep, rich, and real it will just come off as fake, rushed, and cheesy (like the masses of mutants in X-Men 3).